Posts by Kalev Kärpuk

Image source: Freepik Interactive content has become one of the best ways to captivate your audience. According to research, it generates 52.6% more engagement than static content. Interactive marketing campaigns make your customers take notice and actively participate in your brand story. Whether you’re a small business owner or a seasoned marketer, our interactive marketing…

Image source: Freepik You might think that applying gamification in retail requires hiring a team of experienced developers and paying them a ton of money. You couldn’t be more wrong. Picture this: You go to a website and log in. Next, you select a campaign type and, using templates, adjust it to match your brand…

Image source: Freepik The Trivia Games market is booming, with 1.3 billion mobile downloads in 2022 and a net worth of $210.10 million in the same year. This is all the more reason to get ahead of the game and use trivia to boost marketing and enhance employee engagement. From the iconic Daily Doubles to…

Image source: Freepik Gamification in training can make your entire team more engaged and motivated, ultimately helping you maximize your company’s potential. But let’s talk numbers. A 2022 study found that gamification largely increases employee training results and overall office performance. It can help increase the number of clients by over 16% and the collected…

Source: Freepik.com Making money with your email list seems like a big deal these days, but no one is showing you how to build one. The truth is that you can turn a well-nurtured email list into your own money-making machine. But you first need to build it. If you don’t know where to start,…

Source: Freepik.com As September is approaching and people spend more time indoors glued to their devices, every social media manager has a doubt: What to post? You might think it may be too early to talk about holiday campaigns, but more than a quarter of US consumers plan to start holiday shopping before October. Therefore,…

Image source: Freepik How to make an interactive website? You’d probably think it is a complex process requiring superpowers and insider knowledge. But in fact, it can be really simple. Imagine you have fun interactive elements on your website. When people visit your webpage, they can’t resist and find themselves playing the little games you…

Image source: Freepik Customers interact with countless brands, whether walking down the street or scrolling social media. The problem is they forget about most of those interactions. This is where out-of-the-box marketing ideas come into play. Getting brave with your marketing can help you stand out. Don’t be afraid to try something new or unconventional…

Gamification examples: Atomic Wallet Jeopardy