Posts by Matthias Merelaine

Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.

In today’s competitive marketplace, companies strive to captivate consumers’ attention and foster deeper connections with their brand. Gamification marketing, a powerful strategy that leverages interactive elements and game mechanics, has emerged as a game-changer in the realm of customer engagement. By infusing fun and excitement into marketing campaigns, businesses can influence consumers’ purchase behaviour while…

Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.

In today’s competitive business world, companies are always looking for ways to stand out at trade shows and exhibitions. One way to do this is through gamification – using playful solutions to attract visitors’ attention and create a memorable experience. By incorporating interactive games and engaging mechanics, businesses can capture the attention of potential customers and gather valuable insights for future marketing campaigns.

Gamification is a game-changer in marketing. By using game mechanics, businesses can create exciting campaigns that capture the attention of customers, inspire them to engage for hours, and foster brand loyalty. With a clear goal, engaging content, gamification marketing can help businesses leave a memorable impression on their audience and generate more revenue from brand-loyal customers.

Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to engage their customers. Recently, A1 Slovenia decided to use gamification to increase awareness and the number of active users of their Moj A1 self-care mobile app. Let’s take a look…