Category Archives: Case Studies
Tele2 Wheel of Fortune Campaign at Tallinn Maritime Days
Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.
FMCG: Maks ja Moorits’ Gamified Approach to Promoting New Grilled Meats
In today’s competitive marketplace, companies strive to captivate consumers’ attention and foster deeper connections with their brand. Gamification marketing, a powerful strategy that leverages interactive elements and game mechanics, has emerged as a game-changer in the realm of customer engagement. By infusing fun and excitement into marketing campaigns, businesses can influence consumers’ purchase behaviour while…
How Ādažu increased with customer engagement campaign
Customer engagement: a term that is so widely used in the marketing industry but a few only do it right. This is not the case for a Latvian chip brand called Ādažu. We’ve said that gamification marketing is the unicorn of modern marketing and as time goes on, it really seems like it. But this…
A story on how you can market everything through gamification
Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.
How Moj A1 Found Success with Gamification
Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to engage their customers. Recently, A1 Slovenia decided to use gamification to increase awareness and the number of active users of their Moj A1 self-care mobile app. Let’s take a look…
Using gamification in B2B marketing and development: myth or reality?!
How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.
How to engage conference attendees with gamification
Trade shows have been around for centuries. Starting from ancient Greece, where salespeople shouted their best offers in the middle of the agora all the way up to modern exhibitions and fairs. Some things have changed, and some have not. At exhibition, you still need to attract attention to yourself, fight for customer interest with…