Category Archives: Case Study

Customer engagement: a term that is so widely used in the marketing industry but a few only do it right. This is not the case for a Latvian chip brand called Ādažu. We’ve said that gamification marketing is the unicorn of modern marketing and as time goes on, it really seems like it. But this…

Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.

Coca-Cola has long been known for its innovative marketing campaigns. But recently, the brand took its marketing strategy one step further by leveraging gamification!

Insurers are often thought of as the boring, old-fashioned industry that no one wants to work in or deal with. But what if there was a way to change people’s perception of insurance and make it more engaging? Estonian Insurance Association company did just that by using gamification marketing. Learn how they did it and see if you can apply the same techniques to your own marketing efforts.

The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.

What if we tell you that there are more ways to use gamification than marketing? What if you create a game for your employees to enlighten their regular every-other workday? This is where gamification steps in.

Studies have shown that games can be up to 80% more effective at getting people to engage with your brand than traditional advertising methods. Euronics got inspired by Candy Crush and decided to use it to engage its customer for over 15minutes!

Retail companies are always looking for ways they can stand out from their competition. This case study tells the story of how a large department store in Estonia used gamification to promote one of their flash sales, resulting in engagement and interaction levels that exceeded all expectations.