With the upcoming Christmas season, gamification marketing is a fantastic way to stand out and take advantage of all your campaigns. We’re going over 4 ideas that will help you use in this year’s campaign so it can be as successful as possible!
3 Christmas campaign ideas
#1 - Digital Advent Calendar
The digital advent calendar is a great way to keep your audience engaged all month long! Our Digital Advent Calendar allows you to create anything from a simple calendar with prizes behind each door to an entire month’s work of unique campaigns that your audience will come back to explore!
A good thing about highly engaging campaigns -is that visitors will come back every day for new surprises! Customize exactly what happens on each day – Open a trivia game, have a digital wheel of fortune, give a prize, direct to a URL – every day can be a custom engaging experience.
Like appropriate for gamification campaigns, every game brings amazing results. So let’s take a closer look.
- 18 day retention – Visitors will return to your campaign on average on 18 different days!
- 8-10x Higher CTR – When advertising a Digital Advent Calendar, your banners will see on average 8-10x higher click through rates.
- 15-35% conversion rate – Every 3rd or 6th participant will claim a purchase through a coupon code when receiving the prize from the Advent calendar
#2 - Christmas Candy Crush
Candy Crush (or Match 3) has shown incredible results for all who have used it.
– The average replay count is 11.5 with an average retention of 4 days.
That means one participant plays on 4 different days and ~11 times each day.
– The Bounce rates are also incredibly low averaging at around 15-20%.
Candy Crush is a great game to theme up to winter time and use various different Christmas elements to tie together with your brand. To give extra motivation to the players we suggest to award prizes for each days top scorers!
Below is an example we created on a Christmas themed campaign
#3 - Whack-a..goblin?
Whack-a-mole game is our hidden gem that has a great connection to Christmas! Whack away the bad elves who are trying to steal your products and have the players collect gifts that represent your brand!
It’s definitely a unique game that people are excited to try out .
Why does Whack a mole work?
The game will get faster over time and the players start to become more and more focused on the items that are popping up while maintaining a quick reaction time. This creates the effect where the player is hoping and expecting your product to pop up which creates positive reinforcement towards your brand throughout the entire gameplay.
It’s also a game where improving on your score seems always doable after the first gameplay and in gamification marketing it’s always a great sign when the user plays one campaign more than once
Fun Fact: Did you know that on average Gamified campaigns are played 5 times in a row and 12 times daily
Let see how a Christmas themed Whack-a-mole could look like on the example below
#4 - Gift Unwrapping
We always promote to introduce new campaign types and interactions in order to create something fresh and unique that the audience wouldn’t expect. One of such campaign types is what we call “Tapping” where the object of the game is to tap as many times as possible within a certain time limit.
This game can give a lot of different context depending on how You wish to use it because we can make the image change over the course of the game. For example creating an image with a “loading bar” and after every 3 taps the loading bar will fill further. The object of the game is to fill the loading bar within the amount of time given.
Or we can use tapping game for a soda where after every tap the soda can tilts a little bit to create the effect that you are “shaking” the soda bottle. Object of the game is to shake the soda bottle open.
In Christmas example how about we use a Christmas gift and you have to tap your way to your prize.
Here’s the concept we would use
Conclusion
So there you have it – 4 amazing gamification marketing examples and how to create them.
It took our one team member just under 1 hour to custom design all of those campaigns and we are not even designers.
If you want to use such campaigns in your own marketing channels, just book a demo or start using Adact today and discover 40+ different gamification solutions.
