How to Make Your Custom Wordle Game (+6 Ready-to-use Wordle Game Ideas)

Picture of Kalev Kärpuk
Kalev Kärpuk
Wordle custom branded gamification marketing campaign

Do you want to engage and entertain your customers?

Would you like to grow brand awareness in an original way?

Perhaps you want to increase the click-through rate on your website?

If you answered yes to any of these questions, we’ve got you covered! And no, we’re not talking about building a complicated marketing strategy.

We’re talking about providing your customers with a game that you know they love and already play.

In this article, we’ll explain how to build your own custom Wordle game and delight your customers.

The best part is that you can do it in minutes and no coding skills are required.

But first…

What is Wordle?

Wordle is one of the most popular guessing games online, and yet it’s so simple. It was first created by software engineer Josh Wardle in 2018 as a way to entertain his friends and family, but it didn’t become popular until 2021.

And then it went viral.

After only two months Wordle had 300.000 players worldwide.

Josh made the app public in October 2021 and the next thing you know, everyone was obsessed with it before Christmas time.

But what is Wordle all about? Here are some basic rules:

  • When you open the Wordle puzzle all you can see are empty white boxes. It’s time to make your first attempt and try to guess the word of the day.
  • You can type any random word containing five letters. Press Enter to see whether you’ve guessed correctly.
  • If the box turns green, congrats! You’ve successfully guessed not only a letter but also its position.
  • If the box turns yellow, it means that the word contains that letter, but in the other position.
  • If the box turns gray it means that the word of the day doesn’t contain that letter at all.
  • You can try again, but beware that you only get six attempts each day.

So simple, yet, we can’t stop playing it! There is something special about knowing that people all around the world are trying to guess the same word as you, day after day.

Step-by-step guide for making custom Wordle game with Adact

This is a perfect time to jump on the trend of gamification and make your own Wordle puzzle as part of your marketing strategy and building relationships with your audience.

Here are three reasons why to choose custom Wordle maker:

  • It’s quick and intuitive – Even if you’ve never created a custom game before, you won’t get lost and you’ll be able to create your first Wordle in minutes.
  • It’s highly customizable – You can change the design the way you like it and make your own branded Wordle. You can add your logo in the background, change the design of keyboards, and grids, etc.
  • No coding skills are required – And the best part, you don’t need to know anything about coding or to have any prior experience.

Now, let’s see how you can make your own Wordle in only three steps.

Step 1: Choosing your word

First, choose your custom Wordle word. It can be the name of one of your products, or a season-related word that customers can use as a discount code on your website. Be creative!

Then, add a question or a hint that will guide them to discover your custom word. Don’t make it too obvious, but don’t make it too difficult either – we want people to have fun and win!

If you want to make it more challenging, you can lower the number of attempts they have to guess the word. And you can add extra letters that do not exist in your word.

Custom Wordle word gamification marketing campaign

Step 2: Customizing the design

When it comes to design, there are three main aspects:

Background – You can change the background color or you can add a branded image as a background.

Custom Wordle gamification marketing campaign example

Grids – You can change the design of the grid box, as well as the font and color of the letters.

Worlde grid or keyboard design

Keyboard – You can change the design and the color of the keyboard letter boxes.

Worlde grid or keyboard design

Feedback colors – You can also customize feedback colors (which color means they have guessed the letter, and which color means the letter is wrong). They don’t have to be the same as in the original Wordle puzzle, you can use the colors of your brand instead.

Wordle campaign feedback colours

Step 3: Publishing your custom Wordle game

Now, it’s time to share your own Wordle puzzle with the world. offers two ways to publish the game, and you can choose the one that works for you.

  1. Publish your own custom Wordle on our domain – You can create a branded landing page on domain, with easy drag and drop features, and publish the puzzle there.
  2. Integrate the code to your own website – If you want to take people to your own website to play there, that’s also an option. Again, no advanced coding skills are required. All you have to do is copy one line of code from our Wordle generator to your website and there you have it- the custom puzzle will appear on your website!

Which option to choose?

It’s up to you to choose, but we’d give a try to the domain and here’s why.

When you publish a custom landing page on our domain, your audience has only one option: to play the game. There are no distractions that can take the traffic away, and it maximizes user engagement and campaign results.

Plus, it’s quicker, you can publish your own Wordle puzzle in minutes!

Wordle game ideas for special occasions

Holiday season is an ideal time to entertain your customers by making your own custom Wordle puzzle! Here are some creative ways how you can use it:

Black Friday Wordle

In the days upcoming to Black Friday, you can propose a challenge where people who guess the word of the day get your daily discount code.

Adact black friday custom wordle example

Christmas Wordle puzzle

Christmas time is ideal to engage whole families and maybe make custom Wordles for kids that your customer’s children can play. Games like this bring families together but they also help build trust in your brand.

Adact Christmas custom wordle example

New Year Wordle puzzle

New Year ideas include word puzzles containing the word of the year: success, love, peace, etc.

Adact New Year's custom wordle example

Christmas sale

You can play with the most popular Christmas gifts, ask your customers what they think was the most popular gift from your store, and if they guess, they get a discount they can use to buy gifts for their friends and family.

Adact Christmas SALE custom wordle example


What if we changed traditional bingo for a special Thanksgiving wordle game? Your customers should guess the word that represents something we should be grateful for.

Adact Thanksgiving custom wordle example

Family Day

If your product is something that the whole family can use, Family Day can be a perfect occasion for a kids’ wordle where children can guess the word and gain a discount for their family.

Adact Family Day custom wordle example


We hope this article inspired you to come up with a word puzzle that will entertain your customers, while also boosting your brand awareness and click-through-rate. If you're ready to make your own Wordle with, sign up today and discover the world where gamification meets marketing.


How do I create a custom Wordle?

You can generate custom Wordle with Wordle generator. All you have to do is pick a word, customize the design and add a question or a hint to help people guess the hidden word. And then you can add your Wordle to your website, or publish it through our domain if you don’t have your own website and send a link to your friends/customers.

Can I create my own Wordle game?

Yes, you can generate your own puzzle by using a Wordle generator. The best part is that most of them are based on drag and drop principle and don’t require any coding skills.

How do you code a Wordle game?

If you’re familiar with coding, you can build from scratch your custom Wordle puzzle using Javascript. It requires writing around 55 lines of code.

What is the best word to start with in Wordle?

Bill Gates claims that the best word to start with is AUDIO! However, there’s more than one solution. One research based on statistic models came up with the following words: SLICE, TRIED, CRANE.

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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your goals.

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