Increase your campaign success by sending out automated emails

Picture of Kristiina Beljajev
Kristiina Beljajev

Using a automated email system offers efficiency, automation, analytics, and other features that can help you effectively reach your audience, improve engagement, and measure the impact of your email marketing effort!

It offers several advantages, such as:

  • Efficiency: Systems are designed to send emails to large lists of recipients quickly and efficiently, saving you time compared to sending individual emails.
  • Automation: You can set up automated email campaigns, such as welcome emails, reminders or prize details information, which can run automatically based on predefined triggers or schedules.
  • Personalization: Many systems allow you to personalize emails by including recipient names or other relevant information, making your emails more engaging and relevant to each recipient.
  • Analytics: Email systems provide detailed analytics and reporting, allowing you to track email open rates, click-through rates, and other metrics. This data helps you measure the success of your email campaigns and make data-driven improvements.
  • Templates: Create email templates that make it easy to create professional-looking emails without the need for advanced design skills.
  • Scaling: As your email list grows, email systems can handle the increased volume without overloading your personal email server.
  • Security: Email systems often have built-in security features to protect against spam, phishing, and other email-related threats.

What are the four triggers available for you to choose from?

On prize win – Sending emails to prize winners serves multiple purposes. It allows you to acknowledge and celebrate participants’ achievements, enhancing their sense of accomplishment. It provides a clear and informative channel to inform participants about prize details, ensuring transparency and preventing any potential confusion.

Unique leads – Sending emails to unique leads is a good strategy because it keeps them engaged, informs them about your products, and builds trust. Personalized emails catch their attention, and regular emails help your brand stay top-of-mind. It’s cost-effective, measurable, and you can automate follow-ups. Plus, it ensures compliance with regulations. In short, emailing unique leads is a smart way to nurture relationships and drive conversions.

Specific time – Timing is crucial in gamification marketing. It engages players when they’re active, creates urgency, coordinates events, and personalizes communication. It also ensures your emails stand out, improves analytics, and respects different time zones. In a nutshell, timing enhances player engagement and campaign success.

Game finished -Sending post-game emails helps to sustain player engagement by sharing information about upcoming games or challenges, keeping the excitement alive. Encouraging players to share their achievements and experiences through these emails can help build a vibrant and engaged community around your brand or campaign.

To learn more about automated emails, check out our knowledge base article.


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