Gamification has been transforming the world of marketing for some time now, and with good reason. When it comes to creating a viral gamification marketing campaign, gamification has emerged as a powerful tool that can involve and motivate customers in exciting new ways. By leveraging game mechanics to make marketing fun and intriguing, marketers can create campaigns that not only capture the attention of consumers but also inspire them to engage with it for a mind-blowing amount of time.
So what is gamification, exactly?
What is Gamification?
Everyone knows what video games are. Who hasn’t played a game of Candy Crush or tried to finish the Snake game on the old-school NOKIA 3310? Even though the game graphics might have been extremely basic, people were still addicted to these games. Why is that?
At its core, gamification is the process of using game mechanics and design principles to engage and motivate people to take action. This can include everything from earning points and badges for completing certain tasks to competing with other players across the globe to win prizes. These gamification marketing campaigns tap into the human’s natural desire for competitiveness and a sense of achievement.
Why should you use gamification marketing?
People love video games. Moreover – according to DFC Intelligence, almost 40% of the world’s population plays video games. I mean… we’ve all found ourselves playing the snake game, FIFA or some other game for hours on end. Now imagine if your customers spent the same amount of time engaged with your brand. Sounds crazy, right? But it is achievable.
Gamification marketing is a wonderful way to create viral marketing campaigns that catch the attention of your target audience for a long period of time. We at Adact have seen that Players may interact with the same game or campaign for hours each day, further increasing their exposure to the brand and fostering brand loyalty.
As all sales managers know, returning and brand-loyal customers typically generate three to seven times more revenue per visit than first-time customers. Looking at percentage-wise, just 8% of a business’s customers are typically repeated customers, but they can account for up to 40% of the business’s total revenue.
Creating Viral Marketing Campaigns with Gamification
Marketers are all about finding the new “IT”. The new sensation! The new…. thing that people talk about amongst themselves. It is utterly easy to come up with a new viral marketing campaign using gamification marketing.
There are a few key elements that make up a successful gamified campaign. At first, you need a clear goal or objectives. What do you want your campaign to achieve? Moreover – what is it that you are trying to communicate through the game? Keep in mind that the game should be aligned with your brand values and visuals.
Second, you need engaging content that will actually get people to play your game. Games should also provide real value to your customers and help them learn more about your products or providing entertainment. And lastly, you need a way to measure success so you can determine whether or not your campaign was successful.
Tapping into the Humans’ Natural Desire
“Pada pa pa paa”. You must be thinking about Mcdonald’s. The tune that you just can’t seem to forget. This catchy jingle has stuck with people for over 20 years. It is not by coincidence that this tune has been around for over two decades. Mcdonald’s knew that they had to tap into the human subconscious to create something memorable for their brand. This is what gamification marketing also does.
Using game elements in your marketing strategy taps into people’s desire for competitiveness and increases players’ dopamine levels. Like Tina Turner likes to sing, they simply want to be the best! And what better way to compound this feeling than by making them play your branded game for the grand prize? There ain’t one.
Based on Adact clients’ campaigns, even the 10th most active player has played the same game over 1459 times in a week. This high level of engagement resulted in an average of 3.5 hours spent by each player per week.
Conclusion
In conclusion, gamification marketing has revolutionized the way businesses approach their marketing campaigns. By incorporating game mechanics and design principles, businesses can create engaging and entertaining campaigns that motivate customers to take action. Gamification marketing taps into our natural desire for competition and achievement, leading to higher levels of engagement and brand loyalty. By creating campaigns with engaging content, and ways to measure success, businesses can create memorable experiences that keep customers engaged. With the potential to generate more revenue from brand-loyal customers, gamification marketing is an effective strategy for businesses looking to make a lasting impression on their audience. So why not get started and gamify your next marketing campaign?
Begin by booking a call with Adact’s team.
Book a Demo
In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.
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