Campaign ideas

Explore our blog for practical tips and relatable case studies that offer guidance and ideas on how to make the most of Adact in your marketing efforts

Elisa BitDefender Telecom Marketing strategy interactive marketing campaign
Campaign ideas

Bringing Cyber Security To The Masses: Telecom Marketing Case Study

We can all admit, that now, almost 30 years later we can’t imagine our life without technology. As this technology evolution might have been rapid, so have also grown the dangers of Cyber Security. That’s where a telecommunications company like Elisa comes into play.

Digital Marketing Campaign for ISIC with the Flappy Bird game effect
Campaign ideas

The Flappy Bird Effect – Finding success in gamification nostalgia

The public sector can bring great examples of inevitable struggles within one industry. With it’s communication complexities with young people presents unique challenges. From a potential digital divide to trust issues and the struggle to make information relevant, traditional approaches often fall short. Recognizing these hurdles, the Federation of Estonian Student Unions (EÜL) chose a creative approach: interactive marketing. This is their story.

Danija collecting new leads and increase sales by using interactive marketing strategy and a digital wheel of fortune
Campaign ideas

Collecting Leads through Gamification: Danija’s Wheel of Fortune Campaign

Danija, a shoe retailer in the Baltic market, wanted to change how they marketed their products. They needed more people to sign up for their emails and buy more shoes. So, they tried something new: using games in their marketing, like the Wheel of Fortune. This Case Study tells their story of success, showing how games in marketing can really make a difference.

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